Support Local Florists | Ward’s Florist Beverly MA

November 5, 2025

🌸 Keep Local Blooming: Why Supporting Family-Run Florists Like Ward’s Keeps Our Communities Alive

Walk down Cabot Street in Beverly, MA, and you’ll still find a flower shop that feels like home — Ward’s Florist & Greenhouse.

For more than 50 years, Ward’s Florist has been a fixture of the North Shore community, designing flowers for life’s biggest and most heartfelt moments — from prom corsages and wedding bouquets to hospital visits and memorial tributes.

Founded by Greg and Debbie Ward, high school sweethearts who turned their love of flowers and people into a lifelong business, Ward’s Florist remains family-run to this day. Greg and Debbie still work side by side and their daughter Kim handles the day to day operations of the shop.

During the busiest holidays — Valentine’s Day, Mother’s Day, and Christmas — their other children, Sean, Parker, and Paige, all come back to the shop to lend a hand. Even the grandchildren are part of the action, keeping alive the spirit of a true, multi-generation family business.

Ward’s Florist isn’t just a flower shop. It’s a family, a story, and a vital part of Beverly’s community roots.

💔 The Vanishing Mom-and-Pop Florist

Across America, local flower shops like ours are disappearing.

The biggest reason? National “order-gatherer” websites that look like local florists — but aren’t. These large, third-party companies (such as 1-800-Flowers, Ava’s Flowers, Teleflora, and Ruth's Roses) advertise under local phrases like “Florist in Danvers” or “Funeral Flowers in Salem” — yet they have no storefront, no designers, and no connection to your town.

They take your order, keep 20–40% in hidden fees, and send the rest to an actual florist (like us) to fill at a loss. The result? Smaller bouquets, cheaper substitutions, and disappointed customers who never realize the problem wasn’t the florist — it was the middleman.

Each year, this practice quietly drives hundreds of real family-owned flower shops out of business.

“When you order from a national wire service, you’re paying a middleman, not a florist.”
— The Hidden Cost of Order Gatherers: Why Buying Flowers Local Matters

🌷 What Makes Ward’s Florist Different

Ward’s Florist is not an 800-number or a national call center. We are a local family, designing and delivering every arrangement right here on the North Shore.

From our shop at 53 Cabot Street in Beverly, we offer:

💐 Handcrafted designs for birthdays, anniversaries, new babies, and “just because” moments
🕊️ Sympathy and funeral flowers, delivered daily to Campbell, O’Donnell, and Conway Cahill Brodeur Funeral Homes
💒 Wedding and event florals across Beverly, Danvers, Peabody, Salem, Marblehead, and nearby towns
💚 Get-well and hospital flowers delivered to Beverly Hospital, Addison Gilbert Hospital, and Lahey Medical Center Peabody

When you call us, you’ll talk to someone who actually lives in your community — many times Kim, Greg, or Debbie Ward will answer the phone — not a customer service rep halfway across the country or possibly in another country.

🕊️ Funeral Home Links and Hidden Traps

Many people don’t realize that when they click “Send Flowers” on a funeral home website, they’re often being redirected to an order-gatherer — not a local florist.

That means part of their payment goes to a third-party broker, and the florist receives less to work with. This often leads to smaller arrangements or missing personalization — and leaves the customer wondering what happened.

Ordering directly from Ward’s Florist means your entire payment goes toward your flowers, and we coordinate personally with funeral directors to make sure your order is perfect.

“If you ordered from an order gatherer, you might as well go straight to the local florist.”
— Reddit Florists Discussion

🌼 How to Tell a Real Local Florist

Look for a street address — Ward’s Florist is proudly located at 53 Cabot Street, Beverly MA and has been for 54 years.
Call the number — 978-922-0032 connects directly to our shop.
Check Google Maps — see photos of our real storefront, staff, and arrangements.
Avoid sites with vague ownership or “service fees.”
Ask who’s designing your flowers — real local florists will tell you by name.

For more insights, read How Order Gatherers Trick You on Local Flower Delivery.

🌻 Why Supporting Local Keeps the North Shore Blooming

Every time you order from Ward’s Florist, you’re keeping local jobs, local creativity, and local kindness alive.

We employ local drivers, designers, and seasonal staff
We support school fundraisers and neighborhood nonprofits
We sponsor Beverly Homecoming Days and local community events

Our flowers have been part of North Shore life for generations — from delivering hospital bouquets to decorating wedding venues and memorial services. When you order from us, your money stays in the community and helps it grow.

🌹 The Power of Human Connection

In an age of screens and “Add to Cart” buttons, it’s easy to lose the warmth of human interaction. But at Ward’s Florist, we still believe in conversations, handshakes, and the personal touch.

When you walk into our shop, you’ll be greeted by someone who remembers your name and your story. That’s the beauty of local business — real people, making real things, for real connections.

So next time you want to send flowers in Beverly, Danvers, Peabody, Salem, or anywhere on the North Shore, skip the order gatherers. Call or order directly from Ward’s Florist & Greenhouse — where every bouquet helps your neighbors bloom, too.

Greg and Debbbire Ward - Ward's Florist - Top 100

💐 Shop Local, Send Flowers Today

Ready to order directly from your trusted North Shore florist? Explore our handcrafted collections below and enjoy same-day delivery across the North Shore.